daypacks
Fjällräven’s first commercially available product, back in 1960, was a backpack. We’ve come a long way since then with many innovative carrying solutions. More recently, Kånken has helped spread our Arctic fox logo around the world. Whichever Fjällräven backpack a person carries today, that little logo is a sign to those around them that they value functionality and timeless design. Our goal with this year’s campaign is to focus on these elements of practicality and design. An elevated studio production will highlight the quality of a Fjällräven backpack while also presenting our broad range of daypacks that offers something for everyone.
Kånken
Our icon, this boxy Swedish backpack is known for its minimalist Scandinavian design, durability, and signature Arctic Fox logo. Created in 1978 by Åke Nordin to prevent back pain in Swedish schoolchildren, it has evolved into a global fashion and everyday staple.
outdoor backpacks
Fjällräven outdoor backpacks are rugged, highly durable, and sustainably crafted packs. Hailing from Sweden, the brand is celebrated for its utilitarian designs, focus on outdoor functionality.
high coast backpacks
High Coast Backpack 24
High Coast Backpack 24
Sold Out
5 colors available
High Coast Duffel 36
High Coast Duffel 36
Sold Out
5 colors available
High Coast Totepack
High Coast Totepack
Sold Out
1 color available
for school and work
Designed for commuting, work, and campus life, these backpacks seamlessly blend a stylish, minimalist aesthetic with functional, tech-friendly organization.
travel backpacks
Known for sustainability and rugged materials, the lineup includes travel packs, duffels, and totepacks optimized for carry-on limits, featuring hideaway straps and smart internal organization.
all daypacks
Skule 20
Skule 20
Sold Out
8 colors available
Färden Carry-On Pack
Färden Carry-On Pack
Sold Out
3 colors available
