Nature & environment 自然與環境

Protect and conserve the nature we love

To leave no trace is a motto among outdoor enthusiasts. And just as we would like to leave last night’s campsite so that the next visitors can enjoy undisturbed nature, we would also like Fjällräven as a company to have as small an environmental footprint as possible.

For many years, Fjällräven has been working actively to protect people, wildlife and nature. As an outdoor company, with many employees who themselves love being outdoors, this seems completely natural to us.

We are proud to be able to offer our customers timeless, durable and functional outdoor clothing and equipment. We are convinced that products that last longer are better for the environment than trendy items that only last one season. Of course, we are also careful to ensure that our products are manufactured correctly from the start. Therefore, we are constantly striving to improve processes, select suitable raw materials and decrease our consumption of water, energy and chemicals.

For many years we have taken part in conservation projects and in particular we have chosen to focus on the Scandinavian arctic fox, a species on the brink of extinction due to a number of unfortunate circumstances.

捍衛和保育我們鍾愛的大自然

「不留痕跡(leave no trace)」是戶外活動愛好者的座右銘,就像我們願意離開昨夜的營地,讓下一位造訪者享受大自然的原始生態一樣,我們期許Fjällräven作為一間企業,也能盡力對環境留下最小的足跡。

Fjällräven多年來積極保護人類、野生動物和大自然。身為一間戶外用品公司,我們許多員工自己也愛好戶外生活,因此這樣的目標對我們來說再自然不過。

我們最自豪的地方在於能夠提供消費者歷久常新,耐用又具功能性的戶外服飾和裝備。我們相信,比起流行一季就退熱潮的商品,能夠長久使用的產品才是對環境友善的,我們當然也會確保產品從製造之初就謹守這個理念。因此,我們努力不懈地改進製作程序,慎選適合的原料,並且減少耗水量、節約能源,也盡量不使用化學品。

多年來我們參與各種保育計畫,其中特別重視北歐的北極狐,這個物種因為許多不利的環境因素已經瀕臨絕種。