The Fjällräven Way

"Our goal is a healthier outdoor life, now and for future generations."  Aiko Bode, Fjällräven's Chief Sustainability Officer, explains how we work with sustainability throughout the entire company.

Fjällräven makes functional, timeless and long-lasting outdoor equipment – all in order to have the lowest negative impact on the environment as possible. But our responsibility goes beyond our products. In 2013 we launched The Fjällräven Way, guidance tool  for our sustainability work, where we have chosen the compass as a symbol to show us the way. It contains four areas of activity, with the cardinal directions borrowed from the universal tool for way-finding.

In The Fjällräven Way, N stands for Nature & Environment, E for Economy & Business Processes, S for Social Responsibility and W for Wellbeing. You can read about our work here on this website.


「我們的目標是提倡更健康的戶外生活,不只是現在,也為了將來的世世代代。」Fjällräven的可持續發展總長Aiko Bode說明了公司全體如何致力於推行可持續發展。

Fjällräven製造功能性、歷久常新、經久耐用的戶外裝備,一切是為了盡可能降低對環境產生的負面影響。然而我們的責任並不僅只限產品。2013年,我們發起了The Fjällräven Way,是一套可持續發展的指引,使用指南針作為標誌,取其指引方向的意涵,四大領域的概念正是來自其四大方位。

In Fjällräven Way的其中N代表自然與環境(Nature & Environment),E代表 經濟與生意過程(Economy & Business Processes),S代表社會責任(Social Responsibility),W代表 福祉(Wellbeing)。您可以在網站上了解我們所作的努力。