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Q&A

Kånken Art ‘22 by Tekla

Q&A

Tekla所設計的Kånken Art ‘22



Kånken Art happens when renowned artists, like Tekla Evelina Severin, express their relationship to nature while using Kånken as their canvas.

Kånken Art的誕生,是由Tekla Evelina Severin等知名藝術家將Kånken包當作畫布,傳達他們與大自然的關係。

For the 2022 edition of Kånken Art, Fjällräven teamed up with Swedish colourist, multi-disciplinary designer and photographer Tekla Evelina Severin. Working with various materials and media, including textiles, installations and imagery, colour is always her starting point. As she says, “Colour is fundamental to everything I do, and I’m forever fascinated by its strong power. Colour is never absolute, and its meaning changes relative to what you put next to it.”

Delve into the thinking and the process behind her Kånken Art ‘22 design Free Horizon.

Fjällräven與瑞典的調色師、跨領域設計師暨攝影師Tekla Evelina Severin聯手打造2022年的Kånken Art。面對各種不同的材料和媒介,包含紡織品、裝置和影像,色彩永遠是她的出發點。Tekla說:「我做的一切離不開色彩,它的強大力量讓我著迷。色彩沒有絕對,你的配色決定它的意義。」

以下深入了解她為Kånken Art ‘22所做的設計Free Horizon(自由地平線),背後的思維和過程。


How did you approach the project Kånken Art ‘22?

I started like I always do: with an analysis and visual deconstruction.

First, of nature itself and my relationship with it. I’m an out-door enthusiast in the sense that I appreciate spending time in nature for relaxation, walking, and wondering. Also for getting inspired. Nobody does colour like nature.

Then, I thought about Kånken. Especially its design. The shape, composition and details are so iconic. Throughout my lifetime, I’ve almost always had one.

你是用什麼方法進行Kånken Art ‘22的計畫?

一如往常,我會先從分析和視覺解構開始。

首先是觀察大自然,以及我和大自然之間的關係。我喜歡到大自然裡走走,放鬆心情、思索事情,還有尋找靈感,從這點來看,我也算個戶外休閒愛好者。說到用色,沒人比得上大自然。

接著我開始思考Kånken包,尤其是它的設計。它的形狀、構造和細節都是經典。我一生中幾乎隨時都有一個Kånken包。

What inspired you to choose the horizon theme?

The straightforward design of Kånken inspired me to seek out similar compositions in nature. I found very strong visual connections in their natural lines, pattern repetitions and symmetries.

Soon enough, an idea about colour blocking in nature took shape, and I decided that I wanted to work with colour on the same scales as nature does. That’s when the horizon theme came about, because what is bigger and more splendid than a straight and open horizon line?

你選擇地平線作為主題,靈感來源是什麼?

Kånken的簡約設計啟發我到大自然中尋找類似構圖。我發現兩者在自然線條、圖樣重複和對稱結構方面有著強大的視覺連結。

很快地,套用自然界的撞色模式的想法開始成形,我決定仿效大自然的用色規模。地平線的主題就這麼誕生,還有什麼比開闊的地平線來得恢弘而壯觀呢?

How did the design process unfold?

The experience combined elements that were familiar to me, as well as those that were entirely new. For example, it was both quicker and longer than I am used to. The design ideation and concept phase were pretty fast – a few weeks of back-and-forth – which is typical. The product development and sample processes, however, took some months.

I also regularly work between the 2D and 3D worlds to explore different ways of using colour, and this was no exception. I am, however, used to being in-control of the colour processes and this time I had to leave testing and adjustments to Fjällräven.

The best part was working on an entirely new level of detail on buttons, trim and zippers. That was a dream!

設計過程是如何發展的?

這次經驗有我熟悉的部分,也有全新的體驗。例如,設計過程比我所習慣的更快,卻也更久。構思和概念形成階段很快——幾週的來回溝通——這很正常。產品的開發和打樣卻需要幾個月的時間。

我的工作經常往返於2D和3D的世界,探索各種用色方式,這次也不例外。然而,我習慣掌控上色過程,但這次的測試和調整工作則必須交由Fjällräven來進行。

最有趣的部分是我必須設計扣飾、鑲邊和拉鍊這些細節,這對我是全新的體驗。好像做了一場夢!


Describe the collaboration between Fjällräven and yourself.

I was first approached because of how I work visually with composition and colour as a photographer. I was delighted, because Fjällräven and I have similar values about the importance of nature. We are all a part of it and need to take strong actions to protect it. We have a shared belief that design plays a big role in product longevity and sustainability. Not just in terms of its functionality and durability, but in the timeless quality of its visual appearance.

During the process I learned a lot about Fjällräven as a brand, including its heritage and vision. I also learned a lot on a practical level about product development, production timelines and colouring processes for specific materials.

描述一下你和Fjällräven的合作。

我是一名攝影師,工作是從視覺角度處理構圖和用色,這是他們來找我的原因。我很樂意合作,因為Fjällräven和我擁有相同的價值觀,深知大自然的重要性。我們都是自然界的一分子,必須採取有力的行動保護這片大自然。我們都相信產品設計對其壽命和永續有很大的影響,不只在於機能和耐用性,還包括外觀不退流行。

合作過程中我對Fjällräven這個品牌有很多的認識,包含它的傳承和願景。我也學到很多實用的知識,像是產品開發、生產時間表,以及特定材質的上色過程。

What do you hope the effect will be of your Kånken Art?

I hope Kånken Art ‘22 will get people out into nature to discover all its colours, and hopefully inspire them too.

你期待你設計的Kånken Art能產生什麼效應?

我希望Kånken Art ‘22能帶領人們走進大自然,探索大自然的色彩,也希望能給他們帶來啟發。





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