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/ Linn Fritz - Illustrator, Animator, and Designer of Kånken Art 2021 /

Fjällräven is proud to collaborate with talented Swedish illustrator and animator Linn Fritz for Kånken Art "21. Linn grew up in the northern countryside of Sweden, just outside of Sundsvall. Today she lives in East London where she works independently, creating clean and precise imagery for a wide range of commercial clients. She is also co-founder of Panimation, which is, “a community of equality-driven women, trans, and non-binary friends aiming to connect and support each other within the gaming industry”.

Fjällräven很自豪能與優秀的瑞典插畫家及動畫家Linn Fritz合作Kånken Art "21。Linn在瑞典北部Sundsvall外圍的鄉間長大,現居於倫敦東區,為獨立工作者,替廣大的商業客戶創作乾淨清晰的影像。她也是Panimation的共同創辦人,Panimation是「一個由受到平等驅動的女性、跨性別、非二元性別朋友組成的社群,目的是在遊戲產業中互相聯繫和支持」。

What was the concept behind your design?

I feel very privileged to have been given this opportunity to create an art pattern for Kånken that so many people will be able to see. I wanted to bring some awareness to one of the biggest concerns facing our oceans and our planet today and therefore, my Kånken Art became an abstract pattern inspired by pieces of plastic.

能有這個機會替Kånken包設計圖案,讓這麼多人可以看到,我真的非常榮幸。我希望能讓大家意識到我們的海洋和地球所面臨的一大衝擊,所以我以塑膠碎片為靈感,為Kånken Art設計出這次的作品。

Please describe the Kånken Art design process. Was it different from your everyday work?

I mainly work as a digital artist, with quick turnaround pro- jects and tight deadlines. For this project, I worked a little bit differently, using cut-out plastics as a reference, rather than people. I sketched using Photoshop before finalizing the pattern in Illustrator. I had a generous timeline of about two months, which allowed me to revisit old sketches and rediscover new ideas. It also allowed me to step back, breathe, and shift my focus onto something else, before coming back to the pattern with fresh eyes.

我主要從事數位插畫,每個案子都必須快速處理,截稿時間緊迫。對於這個案子,工作模式和往常有點不太一樣,我運用塑膠碎片為題材,而不是以人作為主要的參考對象。我先用Photoshop繪製草圖,再用Illustrator完稿,有大約兩個月的充裕時間,可以重新審舊的草圖,挖掘新的靈感。這也讓我可以暫時跳脫出來,喘口氣,轉移注意力,回頭用新的視角修改圖案。

Was there anything especially rewarding or challenging about the project? What do you hope can be achieved with Kånken Art 21?

This project was challenging as it was my first time creating something that would be printed on a product. I felt such a huge sense of reward the first time I got to see the bag with my pattern printed on it, and it feels even more special knowing that Fjällräven will team up with organizations in order to create awareness around ocean plastics. I hope Fjällräven will continue to use this platform for good and create awareness for different environments.

這是我第一次設計要印在商品上的東西,所以非常有挑戰性。看到印了我設計的圖案的背包那一刻,感覺十分地值得。當我知道Kånken將與一些組織合作,喚起人們對海洋塑膠問題的意識,感覺更特別了。我希望未來Fjällräven能持續利用這個公益平臺,喚起大家對不同環境議題的關注。

How would you describe the collaboration?

From their very first introduction email I have always had an easy-going and friendly relationship with Fjällräven. It’s been a very pleasant journey to develop this artwork together with someone that listens, understands and explains their feedback in a very beneficial way.

We share a strong value: that our future and the future of nature are intertwined. Therefore, we need to take care of it better. We need to value what we have before it’s too late.

從收到他們寄來的第一封介紹信開始,我和Fjällräven就一直維持一個友好自在的關係。能夠和一個願意傾聽、理解,並以有益的方式回饋自然環境的對象(Fjällräven)一起創作這個作品,是趟非常愉快的旅程。

我們都有一個強烈的價值信念:我們的未來與大自然的未來脣齒相依。因此,我們必須更加愛護它,珍視我們所擁有的,不要等到失去才後悔莫及。


Are you an outdoor enthusiast?

I love spending time in the outdoors , which stems from growing up in the countryside with a very active lifestyle, including swimming, fishing, hiking, and skiing with my family and friends. Being outside in nature is a break from everyday life. It helps me to relax, clear my head and find inspiration for work. The UK has incredibly beautiful nature that feels very similar to Sweden. Living in London, I do not spend as much time in nature as I would ideally like to, but that has definitely made me appreciate it so much more.

由於我成長在一個生活形態非常活躍的鄉間地區,我熱愛戶外活動,常和親朋好友一起去游泳、釣魚、健行和滑雪。到大自然裡走走可以暫時抽離日常生活,對我放鬆、整理思緒和尋找工作靈感很有幫助。英國擁有類似於瑞典的美麗大自然,住在倫敦比較沒辦法花那麼多時間親近大自然,不過也因為如此,我更珍惜大自然。


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