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/Henrik Andersson – Global Creative Director(全球創意總監)/


How would you describe Samlaren?

It’s an idea and a product initiative to use waste and leftovers from production, and turn it into functional and valuable equipment.

你如何形容Samlaren?

Samlaren既是一個概念也是一項產品,利用製程產生的餘料,把它們變成有功能性、有價值的裝備。


What is the idea behind Samlaren?

The idea is to turn a problem into an opportunity and find new use for leftover material. I like the saying “one man’s trash is another man’s treasure” and with Samlaren we are turning our own “trash” into treasured pieces.

Samlaren背後的構想是什麼?

它的構想是將問題化為轉機,替裁餘布料尋找新出路。我很喜歡一句話:「一人的垃圾是另一人的寶藏。」Samlaren讓我們把自己的「垃圾」變成了「寶藏」。


What was the starting point?

Firstly, our production unit had stock levels of fabrics that could not be used in the normal run of productions, this due to variation in color, limited quantities or similar. We really wanted to find use for these fabrics. Secondly, the Samlaren name and logo scribbled in a notebook, that became the starting point for the concept.

這個概念的出發點是什麼?

首先,我們的生產部門囤積了大量布料,無法用於正常生產線,可能是顏色不合、量太少或類似問題。我們非常希望替這些布料找到用途。再來,Samlaren的名稱和標誌就這麼出現在筆記本上了,概念是這樣來的。


How does the concept differ from your core collections?

It is completely designed around what fabrics and colors we have in stock, in other words we start with what we have, not what we’d want, and then try to be as clever as possible when putting the fabrics together. For some fabrics we have very small quantities meaning the production run will be very limited. The process is both simple and complex at the same time, a little challenging but very rewarding.

這個概念和你們的主產品線有何不同?

它是完全以現有的布料和顏色為基礎去設計的,換言之,我們是以有什麼為出發,不是以想要什麼為出發,接著設法發揮聰明才智把這些布料拼湊在一起。有些布料的量很少,代表產出也不會多。過程說簡單也複雜,有難度卻非常值得。


How does the concept manifest Fjällräven’s heritage of innovation?

I would say that it’s a manifestation of having a pragmatic approach to resources, using what we have in the best way we can. I also hope Samlaren will resonate with our customers on a more emotional level with products that grow in perceived value over time.

這個概念如何體現Fjällräven的創新傳統?

我會說它的體現在於拿出實際方法解決資源問題,盡可能以最好方式利用既有材料。同時我希望Samlaren能隨著產品感知價值的增加,與顧客產生更多情感共鳴。


Does the product offer the same high level of quality and performance as the main collection?

Yes, the products are constructed to the same high standards as the main collection, we are not sacrificing any quality or durability in these products. For the first Samlaren

product drop we have focused on products suitable for an everyday outdoor scenario, depending on what fabrics we will have in stock, we could potentially add products with more specific performance attributes in the future.

Samlaren能夠維持與其他主要產品相同的高品質和高表現嗎?

可以,這些產品設計遵循了同樣的高標準,我們不會犧牲品質或耐用性。首波推出的Samlaren產品側重於日常戶外活動,看我們手邊有什麼布料而定。未來可能加入具有更多特殊機能屬性的產品。


How would you describe the first product drop?

I think the first drop is a nice blend between classic products and constructions, and a playfulness in piecing them together. More than describing it a lot myself though, I have enjoyed listening to others describing the products and I’m looking forward to introducing Samlaren to a wider community.

你會如何形容首波登場的產品?

首波產品融合了經典的產品和設計,拼接活潑大膽。比起自己形容,我更喜歡聽別人的形容,迫不及待把Samlaren介紹給更多人知道。


How do you envision this concept developing over time?

The long term vision is actually to eliminate the need for this concept to start with, by minimizing waste and leftover fabrics in the production. This may however take some time so in the meanwhile we will use Samlaren as a way to turn hard-to-use leftovers into want-to-use products.

你如何展望這個概念的未來發展?

長遠來看,藉由減少製程產生的廢料和裁餘布料,目標其實是讓它的初衷消失。這需要一些時間,目前能做的是透過Samlaren的方式,把我們難用的餘料轉化為別人想用的產品。


Who is the Samlaren customer?

I don’t know, hopefully diverse. Some will get attracted first by the colors, or adapted functionalities, others will identify with the way that the products came together. Hopefully each garment or backpack, can be part of a life with nature. I also hope Samlaren as a concept will help spur thoughts and discussion on the topic of sustainability, that would be fantastic!

Samlaren的目標顧客群是哪些?

我不知道,但願是各種族群吧。有人是被顏色吸引,有人正好有功能需求,其他人認同產品設計。但願每一件衣服、每一個背包都成為人們戶外生活的一部分。我也希望Samlaren的概念有助於激發更多永續議題的想法和討論,那樣就太棒了!


How often will you release new products?

We are reviewing the stock levels on leftover fabrics regularly, and will launch products somewhat frequently, maybe once a year. But it may be more or less frequent, depending on both what leftover fabrics get stocked, and how we can work with them.

你們多久會推出一次新品?

我們會定期檢視裁餘布料的存量,常常推出新品,大概一年一次吧。也有可能更頻繁或更久才推出一次,畢竟要看裁餘布料的存量,也要看我們能怎麼利用。

The first drop of Samlaren products will be available on Fjällräven E-Com, Fjällräven Brand Stores and at selected retailers.

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