/ Christiane Dolva Törnberg - Head of Sustainability（永續經理）/
How would you describe Samlaren?
Samlaren is a project under our umbrella initiative Zero Waste. We consider waste as lost potential and Samlaren is a great example of how we can minimize waste by giving leftover fabrics new life.
How is Samlaren a sustainability concept?
In our work within sustainability we look at every step of the process to see how we can minimize our footprint and work towards a zero waste goal. Material production requires a lot of resources, raw materials, energy, water and chemicals, as well as the emissions created along the way. With Samlaren our ambition is to find new use for existing leftover material and not let anything go to waste. By integrating sustainability as a vital part of the concept we open up for new innovative ideas.
How do you work with sustainability within Samlaren?
Simply by identifying potential waste and making sure the material comes into alternative good use. This in itself is quite sustainable. The materials we use are already produced according to our strict requirements on sustainability. Adding to that we of course also in this collection work on a design level to ensure durable, timeless and functional products with a long life span.
How does this differ from how you work with sustainability within Fjällräven"s main collection?
The difference is that with Samlaren we rely on existing leftover material, based on what material we have available we set out to create the products. This as opposed to creating products and then producing the material. We still have the same pro- cess in place for integrating sustainability in each step of the production though.
What is the main challenge with Samlaren in terms of production?
I think the most challenging part is for the designer to maximize material use, this is done by calculating consumption of each color and material and then finding a construction that will maximize the use of what material we have available.
Is there a challenge in combining design with sustainability?
It is a challenge that we face in every product development. The most important thing is to make sure every product has a clear function and is durable in terms of quality and design to ensure a long lifespan. Usually a crucial part of ensuring that we fulfill our strict requirements on quality, durability and sustainability are the material choices..
How do you work with sustainability in the supply chain / overall at Fjällräven?
We work on selecting the most preferred materials, on impact of the production pro- cess of material and how it can be as resource-efficient as possible. We also work with ensuring good working conditions for all levels in the supply chain, by setting up clear requirements and keeping close contact with our suppliers.
Do you experience an increased focus on sustainability among your existing customers?
Yes, absolutely. It is very encouraging to see that more and more customers are asking the right questions before their purchase. We can definitely see an increased interest on the topic of sustainability and that people are turning towards more sustainable products.
How do you envision the future for sustainable fashion?
Within the foreseeable future I believe that we will see an even more conscious approach to consumption with increased demand for products with a long lifespan. Hopefully we will also see even more innovation in terms of both material and produc- tion processes to ensure products with as low environmental footprint as possible. I almost hope the level of innovation will be so disruptive that I will not even be able to envision what it will look like.
How do you envision this concept developing over time?
If we become as efficient as we want to be in our product devel- opment we will not have any leftover materials to work with, and that is perhaps a strange way of looking at the future for this concept, since that will mean that it becomes obsolete. However I believe that this concept will still be around for some time because at the moment the industry is not able to fully utilize all material in the production process. What we have learned through this project is that there is great potential for creating products from leftover material that is already out there.