More organically-grown cotton in our clothing
Cotton is one of the world’s most sprayed crops, and fertilisers and pesticides are harmful to people, animals and nature. Early on, Fjällräven began looking for alternatives and already in 1994 we launched a special organic line of cotton tricot garments marked with a green arctic fox. Now all our cotton t-shirts have been made from organic cotton for many years and we are continuously increasing the amount of organic cotton used in our equipment, without this compromising our demands on durability.
Equally high functionality demands
Only a small amount of cotton is grown organically and availability of the raw material has varied. The quality of organic cotton has also varied, but today we can acquire a larger amount of organic cotton that has the fibre length required for even our most durable equipment.
From this long-fibred organic cotton, blended with recycled polyester, we make G-1000 Eco, our “green” version of the tried and tested durable G-1000 fabric. It is worth mentioning that G-1000 in all its versions is an environmentally smart choice thanks to its long lifespan. To this, G-1000 Eco adds an extra benefit for the environment.
Water consumption – a reason to look for alternatives
Cotton farming requires a lot of water, something that unfortunately also applies to organic methods. This is a drawback as cotton is grown in climates where access to water is often limited.
Water consumption is one argument for replacing cotton with other materials where this is possible. This is one of the reasons – in addition to functionality – behind us also producing clothing in lyocell/tencel©, viscose made from bamboo, hemp, linen etc.